Welcome to the Kati Keksi monthly newsletter, bringing together the latest content from the Kati Keksi website as well as highlights from social media including Facebook and Instagram.

Hey!

It's... mid-year. The depths of winter. Tax time. Mid-summer (if you're European or European at heart).

I've lasted well so far but in the last days I got a cold so it's been nothing but couch time for me.

Except for that hour and a half on Wednesday when I hauled myself over to Woolworths to do the supermarket specials photos.

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Why I say specials and not gluten free specials

Every week when I post my supermarket specials I'll get at least four or five queries on products (or the whole post) "is this really gluten free?" or worse "this is wrong, it's not gluten free."

I can assure you it all is!

I used to write in the post "all the gluten free specials" but I stopped doing that and it's for two simple reasons, the algorithm and my time.

On a good day I can get all the photos taken in about 40 minutes. I don't buy much while I'm in there, usually fewer than 10 products.

It's a lot of time.

On days with my kid in tow, or when I'm tired or a bit dazed it blows out to an hour.

As you might be aware, I do receive payments from Facebook in what is called content monetization or the performance bonus program.

The better your posts perform, the more money you may earn.

They don't earn much, even with 30,000 followers. Buuuuut, if non-followers start seeing your posts (because the algorithm shows it to them) then you can start to earn more.

That difference could be going from $5 a post up to $20.

So the reason I don't mention gluten free in the caption is to try to entice non-followers to browse the photos. Because they are still great products, the savings are useful and there are plenty of things non-GF folks would buy.

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Luckily I'm doing it for people, not money

I'll admit, I have complained loudly to my family when a supermarket post got just $3 dollars. I'd already had a terrible day and had to go to the store twice (the tickets weren't up at midday!!).

But, money isn't why I make those supermarket posts.

If it was, I would have stopped doing them around April last year.

I do it for the positive responses I get.

I get so much joy and satisfaction from the comments people leave, amazed at what is available to them, thrilled they've found something new or their gloriously happy disbelief at something unexpected.

I love the playful chastising comments too, about gaining weight or spending too much. 😁

Food can bring so much joy. It's good to be reminded that even with a diet as restrictive as gluten free that there is still so much joy to be had.

And if you're wondering - if a specials post makes $15 then I'm content. It usually does. :)

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The second half of 2025

I guess I should be thinking about what will be happening for the second half of the year.

Usually I will have a month or two of content ideas for the website. Some written, some just the bare bones.

I've had some great ideas for posts / guides sent in to me as well (thank you!). I keep a list and I work on them subject to time and availability of information.

Sometimes articles stall because I can't get to a store to verify information (for example if no store in my area has it), other times it's because I feel like the hours I'm putting in won't be paid off in it's popularity (or lack thereof).

One thing I could potentially write about is answering those questions that come up just a little too often in gluten free Facebook groups.

The ones where, across two or three replies you get the full answer.

There's a lot of knowledgable people out there but there's also a lot of lingering incorrect, or rather out of date, information that often comes up.

If there's a gluten free question that you think needs a deep dive, let me know.

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I hope you're keeping warm and dry wherever you are!

Kati x

Latest posts on katikeksi.com​

Not up to date with the website? Here's what I've been talking about this month.

Heinz Soup of the Day Chicken Paella

It's been a two years since my last soup review so here we are with a new one to coincide with my latest guide about GF soup options.

Katz Gluten Free Donut Holes

After a long long wait we've got new Katz products in Australia. These little donut holes are coated in cinnamon sugar and only take a bit of heating up.

Toddler Essentials for the Early Years

Firmly in the 'other things' category of my website is a little guide of great products I've been using this past year with our daughter.

New Gluten Free Products for June

All the latest releases including one pizza, three new breads, three ready meals and a whole lot of snack bars.

Most popular content on Facebook

What's been big on Facebook this month? Posts have continued to take off and be seen well beyond the regular following.

It's good to highlight gluten free products beyond GF folks.

• A little shout out to the very popular chicken and zucchini burgers at Woolworths (Coles have their own version).
• There was an amazing treasure trove of comments on how to use firm tofu in various meals.
• A mini review of Aldi's new green curry noodles.
• We looked at the three Coles cakes hiding in plain side in the fridge section. (rather viral post)
• I celebrated reaching 30,000 followers on Facebook with champagne and doughnuts.
• Coles has been changing a lot of it's Free From packaging, but did you know a Nature's Kitchen product was converted?

Instagram @kati_keksi

Do you follow me on Instagram? I tend to post different content there compared to Facebook so it's worth checking out both.

Here's what I've been sharing this month.

• How do you spot a gluten free product with tiny writing, on the highest shelf? With your Where's Wally training.
• A look back at some of the wonderful cakes by Biscotta in Melbourne.
• And of course my monthly reel of all the new gluten free products available.

New product alerts

Here's just a few of the new gluten free products I've seen in the last month.

Be sure to follow me on Facebook where I post everything I find, and if you prefer, follow me on Instagram for a monthly reel summary.

• A new focaccia by Senza, found in the GF bread section at Woolies.
• Two kinds of rolls by Well and Good (I think the first time they are in the big supermarkets?)
• Another pistachio spread option (tested gluten free)
• More of a return than a new item but Woolworths has gluten free schnitzels in the meat department.
• ​Spicy buffalo wings are limited time at Aldi. They are great, I even did a mini review of them.
• Not new but new to Woolworths you can now get Bird's Eye scalloped potatoes in store.

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Article from the archive

Did you know I started my website back in January 2022? There's so many articles, including reviews that you can read. Here's one I picked for you.

Woolies Gluten Free Lamingtons are Perfect

These lamingtons are my favourite gluten free cake at the supermarket and it is easy to see why.